![]() But a salon has to be pretty because people go there to be pretty,” he added. A restaurant doesn’t have to be fancy to be successful. “The beauty industry is different from the restaurant industry. Yet after spending that money, they have to close again and again,” said Hai Thanh La, executive vice president of Merchant Service Group, a payment processing company that manages more than 5,000 beauty salon accounts, including hundreds owned by Vietnamese Americans. They did sacrifice to invest in a new way of doing business. “First, the owners were overjoyed to be able to set up hair or nails stations outdoors, since it’s less risky to be outdoors. Stevens, 30, of Irvine is hoping that the money she saves by postponing her surgery might allow her “more beauty options later in 2021, if not in 2022.” Vo’s cousin Kim Stevens, who has delayed a cosmetic procedure on her eyelids, said she and family members are more worried about “exposing ourselves to germs at medical offices.” That’s why even though she bargained with the staff at a Westminster practice for a good price - gaining 20% off by paying cash for surgery - she will “think twice” about proceeding. “My friends employed there tell me that people pray for good news while they’ve been mourning like they’re at the cemetery.” There’s no energy, no liveliness,” said Vo, 25. What used to be a handful of customers coming through the salons I go to has - poof - disappeared. Last month, citing near-zero availability of intensive care unit beds, state and health officials extended COVID-19 restrictions in Southern California indefinitely, ordering hair and nail salons, along with churches, entertainment centers, museums and zoos, to remain closed. His assertions proved to be false, but for plenty of immigrants in the largest Vietnamese business district outside Vietnam, the damage done by his statements has multiplied. Gavin Newsom blamed a Northern California nail salon for being ground zero of community transmission of the coronavirus. ![]() Salon owners say their financial troubles began with the initial statewide shutdown in March, when Gov. The ongoing shutdown, some say, has conjured an economic nightmare worse than last spring. ![]() Empty chairs now fill Little Saigon, the Orange County nail salon capital of the U.S., as pandemic restrictions not only left countless manicurists out of work but also slashed the incomes of aestheticians, herbalists, massage therapists, barbers and plastic surgeons, many growing desperate.Įven before wrapping up the most glamorous season of the year, workers say that business is down by as much as two-thirds, while the regulars primping themselves with scrubs or treatments have virtually disappeared. The holiday season, normally a mainstay of the nearly $50-billion beauty industry, lost some of its luster heading into 2021, as California’s stay-at-home orders intensified. ![]()
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